For the launch of Sony’s new line of headphones, the brand needed a bold and dynamic promotional video to highlight key product advantages. Our task was to deliver a high-end visual presentation in minimal time — using 3D animation for product advertising.
Project Goal
Present the design, ergonomics, and standout features of the headphones through eye-catching 3D animation;
Deliver a wow-effect to potential customers and Sony partners.
What We Did
Our CG/VFX studio provided a full-cycle production for the promotional video:
1. 3D Modeling and Texturing
— Built an accurate 3D model of the headphones based on CAD files and references;
— Applied photorealistic materials to achieve a premium look.
2. Creating 3D Environments
— Designed environments to showcase the product in motion: from minimalist studio settings to abstract animated scenes;
— Set up HDRI lighting and physically accurate light sources for realism.
3. 3D Animation and VFX Compositing
— Animated camera flyovers and rotations to emphasize the product’s ergonomics and fine details;
— Composited the shots in Nuke: smoothed transitions, adjusted depth of field, and performed color grading for visual consistency.
Core Technologies: 3D modeling, 3D animation for advertising, CGI, tracking, VFX compositing.
Tools: Cinema4D, Blender, Nuke.
Location: CG/VFX Studio, Almaty, Kazakhstan.
