HeadHunter Post-production

HeadHunter — Advertising Campaign for Central Asia

Coper served as the post-production studio for two commercials for HeadHunter in Central Asia — one for employers and one for job seekers — produced together with lead production company Creativity. Our area of responsibility covered the full post-production cycle: 3D modeling, compositing, clean-up, and color grading.

Concept: When There's No One to Work

The campaign's business idea was built on a simple insight: without staff, every process grinds to a halt. The director's solution visualized this pause literally — objects hang frozen in mid-air, caught in the middle of motion. A clothing store where garments float between the racks; a construction site suspended in zero gravity; a restaurant with dishes hovering in the air.

Concept: The Phone as a Portal

In the second commercial, aimed at job seekers, a giant phone the size of a person appears in the hero's room. Through its screen, the hero browses professions, sends an application — and steps through the space of the phone, emerging at a new workplace, already dressed in the uniform they chose.

On-Set Preparation: The Frame and the Lighting

Тo let the hero literally step through the screen, we worked with the production designers to build a full-height rectangular frame. Tracking markers were placed on the frame — reference points for integrating the 3D phone model into the shot later on. The frame also carried light sources that mimicked the glow of a screen: thanks to this, the lighting on the hero and the surrounding environment matched the final CG phone right on set, rather than being added entirely in post.

Post-Production: 3D, Compositing, and Clean-up

In post-production, we brought all the elements together: we modeled and integrated the 3D phone using the tracking data, created the objects hovering in mid-air for the employer commercials, removed the frame and tracking markers from the shot during clean-up, and color graded both commercials. The result is a seamless transition between live-action footage and CG.

More breakdowns of our work — see them here.