3D PRODUCTION · CGI · ANIMATION

3D production and CGI for advertising, digital and DOOH

Coper creates CGI content and 3D animation for commercials, digital campaigns, products, screens and branded communication. Production is built around a unified CG pipeline — from concept and modeling to final rendering and compositing.

Depending on the project, we create photorealistic product visuals, stylized 3D environments, character animation, complex simulations and fully computer-generated commercials. Every production stage is connected to the next, so models, materials, animation and lighting are developed with the final image in mind from the beginning.

CORE 3D SERVICES

Full-cycle computer graphics production

We can join a project at a specific production stage or handle the complete 3D production process — from initial visual development to final delivery.

01 · MODELING

3D Modeling

We create products, objects, environments and technical assets based on references, drawings, CAD files or an original visual concept.

02 · LOOKDEV

Look Development

We develop materials, textures, shaders and surface properties — from photorealistic product CGI to stylized visual treatments.

03 · ANIMATION

3D Animation

We create product animation, camera movement, object and character animation, as well as complex cinematic scenes for advertising.

04 · SIMULATION

FX & Simulations

We work with cloth, liquids, particles, destruction, smoke, atmospheric effects and other physics-based simulations.

PRODUCTION PIPELINE

From concept to final CGI

01

Concept

We define the visual direction, composition, references and technical approach.

02

Assets

We create models, materials, textures and all required elements of the 3D scene.

03

Animation & FX

We build motion, camera work, animation and physics-based effects and simulations.

04

Lighting & Render

We build the lighting, prepare render passes and calculate the final frames.

05

Compositing

We assemble the final image, integrate all elements and prepare the material for delivery.

TECHNICAL PRODUCTION

CGI is built through connected production stages

Final quality does not depend on rendering alone. Geometry, materials, physics, animation, lighting and compositing must work together as one visual and technical system.

01 · GEOMETRY

Accurate Geometry

For product CGI, we can work with CAD files, technical drawings and detailed product references.

02 · MATERIALS

Materials & Surfaces

We control the visual properties of metal, glass, fabric, plastic and other materials.

03 · LIGHTING

Lighting

Lighting is treated as part of the art direction, shaping volume, form and product perception.

04 · RENDER

Multi-pass Rendering

Final frames are rendered with the required passes for compositing and image control.

APPLICATIONS

3D content for different advertising formats

The CG pipeline can scale to the needs of a specific platform — from short product animation to complex fully CGI advertising campaigns.

Commercials
Product CGI
3D Animation
Digital Campaigns
DOOH
Social Media
Brand Films
CG / Live Action

COPER · CG PRODUCTION

One pipeline from 3D asset to final frame

3D production becomes more efficient when modeling, animation, FX, lighting and compositing operate as parts of one production process.

Coper handles connected stages of production within a unified CG/VFX pipeline. This allows us to account for final compositing requirements from the beginning, maintain technical compatibility between assets and preserve visual consistency from early tests through final rendering.

START A PROJECT

3D production and CGI by Coper

Send us your brief, references, storyboard or product materials. We can estimate the production scope and build a CG pipeline around your project.

Coper