We create custom gaming experiences for brands, events, exhibitions, and product presentations: VR games, large-screen competitions, web games, and interactive mechanics connected to sensors, cameras, exercise equipment, and other hardware.

VR games Large-screen games Interactive activations Fully branded solutions

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About the service

A custom game created for a specific brand

We develop the game mechanics, visual environment, interface, and user interaction scenario around the client’s objectives. The project can include brand colors, logos, products, characters, scoring systems, leaderboards, participant registration, and prize distribution mechanics.

Formats

Types of branded games we develop

VR games for events

Virtual reality games adapted to a product, campaign, and the brand’s visual identity.

Large-screen games

Competitions, races, quizzes, and other game mechanics for LED screens, projectors, and interactive displays.

Games connected to physical equipment

We connect exercise bikes, sensors, cameras, controllers, and other devices that affect gameplay in real time.

Promotional games for brands

Games for product launches, advertising campaigns, promotions, loyalty programs, and attracting visitors to exhibition stands.

Web and HTML5 games

Browser-based mini-games launched via a link or QR code without installing a separate application.

AI photo booths

Interactive photo zones that generate personalized content in the style of a brand or advertising campaign.

Example mechanic

Physical actions affect the game in real time

For example, several participants pedal exercise bikes. The system tracks each player’s speed and sends the data into the game. A large screen displays the movement of characters, vehicles, or other objects while spectators watch the competition.

Equipment: exercise equipment, sensors, cameras, and controllers
Screen: LED screen, projector, or interactive display
Mechanics: speed, accuracy, reaction, or team play
Branding: colors, logos, products, and characters
Result: scores, rankings, leaderboards, and prizes

Freedom Broker case study

Брендированная VR-игра Freedom Broker на мероприятии

A VR game for a product presentation

Objective: create an interactive activation for the presentation of the broker’s new products.

Solution: a branded VR game built in Unity. The participant controlled two laser swords and smashed flying objects. The Beat Saber-style mechanic was redesigned around the brand’s objectives.

Event setup: two LED screens with a live feed from the headset. The activation engaged both the player and spectators around the area.

Result: approximately three minutes of active engagement with the product theme, lead collection, a leaderboard, and rewards based on game results.

View case study

For agencies

A technical partner for event, BTL, and advertising agencies

We can join at the idea stage, during a tender, or after the concept has been approved. We help shape the mechanics, assess technical feasibility, prepare a budget, and build a solution for a specific venue. We can work under an NDA and in a white-label format.

End-to-end development

How we work

Brief and objectives

We study the event format, audience, venue, equipment, budget, and activation goals.

Concept

We propose the game mechanics, interaction scenario, and the format for brand integration.

Design and development

We create the graphics, interface, animation, mechanics, and software components.

Integrations

We connect screens, VR headsets, cameras, sensors, exercise equipment, web interfaces, and leaderboards.

Testing and launch

We test the solution for stability and prepare the project for launch at the venue.

FAQ

Frequently asked questions

Can the game be fully customized for a brand?

Yes. We create or adapt the mechanics, environment, interface, characters, and game objects to match the client’s visual identity.

Can physical equipment be connected?

Yes. The game can receive data from exercise equipment, cameras, motion sensors, controllers, and other devices in real time.

Can the game be displayed on a large screen?

Yes. The solution can work with an LED screen, projector, TV, or interactive display.

Can registration and a leaderboard be added?

Yes. We can develop participant registration, a separate web interface, a results table, a scoring system, and prize distribution.

Do you work with agencies?

Yes. We join as a technical partner, can participate in tender preparation, and work under an NDA or in a white-label format.

How much does development cost?

Projects start from KZT 3,000,000. The final estimate depends on the complexity of the mechanics, the amount of graphics, and the number of screens and devices.

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