Post-production for the Coca-Cola Ramadan advertising campaign
Post-production for the Coca-Cola brand across the Uzbekistan and Kazakhstan markets. Coper studio served as a key partner in the Coca-Cola advertising campaign for the Uzbekistan and Kazakhstan markets, produced together with lead production company Creativity. The project spanned three formats: TVCs, digital videos, and social media content. Our area of responsibility was post-production: clean-up, chroma keying, [soffix], and CG work on the truck.
Clean-up
Frame-by-frame removal of technical shooting artifacts: rigs, tracking markers, and unwanted objects in the shot. Every shot is processed by hand in line with Coca-Cola's quality standards.
Chromakey
Chroma keying with precise extraction that preserves hair, semi-transparent elements, and dynamic motion. The result: clean, natural integration of characters into their final environments — with no green-screen artifacts.
Clean-up & Compositing
One of the most labor-intensive parts of the project was the work on the truck. The vehicle that was filmed didn't match the required model, so the Coper team carried out extensive CG work: the truck was rebuilt with the correct topology, including a full rebranding of the side panel and clean-up. An added challenge came from Uzbekistan's advertising law, which prohibits showing road traffic signs on screen — these had to be removed as well. Since the truck drove past these signs, visible through the cab windows, the clean-up process was especially painstaking. On top of that, the driver didn't switch on the turn signal while turning, so the indicator was added in post-production. The scope of work was substantial — yet the result is indistinguishable from real footage of the actual vehicle.
